In 1996 I was in Mexico my first time traveling outside of Canada and the USA for business.  I was a relatively new entrepreneur, I was sitting in an outdoor cafe and noticed a little 2 year girl (same age as my daughter at that time) holding her baby brother asking all the tourists for money.
I could not believe that she was totally being ignored, 2 beautiful babies not even any eye contact.  Tears started to flow down my face as I was watching her 1 by 1 being totally ignored…
 
Eventually she came to me I wanted to hug both of them I felt her pain even at 2 years old she was being rejected over and over again and somehow knew that what she was doing was not normal begging for money…
In a moment of pure empathy, sympathy, Love, chaos what ever I was feeling it was not good I put my hands into my pocket and gave her money.   Immediately she ran and I did not take my eyes off of them.  In a split second she stopped like she knew my eyes were glued on to them.   We locked eyes for about 10 seconds and I felt her Gratefulness, I felt Love. and then they disappeared around the corner…
 
A Few minutes later I realized that I gave her all the money I had for the trip, as I went to pay for my coffee and pastry, in 1996 ATMS in Mexico were not a common place and very few places took credit cards.   Anyways I made it through that week, and a month later I had my greatest earning month ever, tripling my best months income up until then….
 
Lots of lessons were taught to me by the little 2 year old girl.  What can you learn from the story that can help you explode your business….?
Your friend,
Joe Garcia…